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“The One-Handed Condom Wrapper”

Interestingly, Ben’s concept was not the result of a sudden flash of designerly inspiration, nor was there (we are sure he would be keen to add) any Eureka moment following awkward personal experiences. The easy open condom wrapper was, in fact, one outcome of a lengthy user research project at the Glasgow School of Art, exploring the difficulties faced by semi-parlysed hemiplegics and is, perhaps, an archetypal example of how insights gleaned from the experiences of ‘extreme users’ can inform innovation for the mass market.